Worked with Yazz Alali, Michael B. Jordan’s Creative Director, to concept marketing, advertising and social content for Ryan Coogler’s Sinners.

With Michael B. Jordan playing Twins, Smoke & Stack, we thought it would be crazy if TWO Michaels showed up on the red carpet.

A Movie Poster inspired by the classic ‘Sugar Shack’ 1976 painting by the late Ernie Barnes, which celebrates Black joy and dance in a crowded music hall, almost mirroring that of the Twin’s Club Juke and pivotal sequence in the film.

Illustration by Adan Arellano

Content Creators loved it, and we let the internet do its thing. Creators like JuJu Green ate this up with their own historical and cinematic deep dives into Sugar Shack’s connection to Sinners, American art & culture.

Vampires have fangs, so we had to make custom grillz for the cast.