((Thump)) by Wingstop

We decided to create the world’s first live auction on Periscope. We wanted to turn Periscope’s likes feature (hearts) into currency. But there was one problem. Periscope told us a real-time heart counter was impossible.

So, we created a workaround: a backend access point that captured the data and fed our leaderboard allowing us to announce winners in within milliseconds.

Every hour a new prize went up and fans bid with hearts instead of money. We auctioned off everything from custom Nikes to a year’s supply of WingStop and whoever racked up the most hearts, by tapping, won.

Eventually, Periscope changed its API so others could follow in our footsteps and replicate what we achieved.

Awards

2017 Shorty Awards Finalist - Gold Distinction in Gaming

Results

  • Over 26,000 unique fans tapped 816,686 hearts
  • An average of 6,395 hearts per minute
  • At the peak, 94.7 hearts per second--landed Wingstop on the top of Periscope's trending page
  • Users watched over 65 hours of live video, all in under 33 hours.
  • Our custom Wingstop custom Nikes found their way on to sneaker websites Complex Magazine's & Sole Collector.
  • Total Reach: 1.2MM

 

Executive Creative Director: Jason Elm

Creative Directors: Kris Layer, Aaron Caty, Katy Hornaday

Writer & Program Mechanics: Dorado Quick

Designer: Edwing Mendez, Jen Beck, David Hahn

Engagement: Joe Cox

Community Manager: Jason Harper, Marissa Horwitz, Morgan Howell,

Account: Andy Pitts