We Beefin?

We noticed that Wendy’s the #3 fast food brand kept getting trolled by rival fans and competitors on Twitter. Despite winning the Twitter beef, our fans wanted more. So, we partnered with Six Course Inc. to create “We Beefin?” a diss-tape aimed at our competitors. @Wendys became the first Twitter account to become a recording artist. 

Awards

Cannes Lions - Gold Lion - Entertainment Lions -  Audio Content

Cannes Lions - Campaign Gold Lion - Radio & Audio - Retail - (Winning 3 Gold In The Category) 

Cannes Lions - Campaign Bronze Lion - Radio & Audio - Use Of Music - (Winning 3 Bronze In The Category) 

Cannes Lions - Silver Lion - Entertainment Lions for Music- Brand Or Product Integration Into Music Content

Cannes Lions - Bronze Lion - Entertainment Lions for Music - Use Of Original Composition for Music

Cannes Lions - Shortlist - Social & Influencer Lions - Innovative Use Of Community

Cannes Lions - Shortlist- Social & Influencer Lions Content Marketing Reach & Impact  

Clio Awards - Grand - Innovation/Original use of Music

Clio Awards - Gold- Innovation/Original use of Music

Clio Awards - Bronze- Public Relations/Corporate Image Music

One Show Pencil - Gold - Branded Entertainment - Audio

One Show Pencil - Merit - Radio & Audio - Use of Music

One Show Pencil - Merit - Digital Craft - Music

Adweek ARC Awards - Grand Arc Award- Overall Show Winner

PR Week Awards - Best in Arts, Entertainment, Sports & Media 

PR Week Awards - Best in Content

Sabre Award - Public Relations - Consumer Products


The Mixtape

wendys_mix_tape.jpg

Results

Released organically with $0 Media Spent

#1 Spotify Global Viral 50

#3 iTunes Hip-Hop Charts

Over 70 years of streams in the first week. 

Over 700 MM Earned Media Impressions.

14 MM Twitter Impressions  


The Reaction

Wendy's became a verified artist, so we placed our annotated lyrics on GENIUS for fans to enjoy. Then we let the internet be the internet.   

 

Six Course Inc. Creative Consultantcy & Idea Creation

Creative Director: Archie Davis

Senior Writer: Dorado Quick

Senior Art Director: Mike Reese'

VML

ECD: Chris Corley

Senior Writer: Dorado Quick

Social Media Manger: Matt Keck

Writer: Ant Tull

Art Director: Monika Hoang

Account Team: Zach Mendenhall, Christina Miller, Jeremy Cline