Play It Forward Campaign
About 25% of every ticket purchased goes toward funding the Missouri Education system, but nobody knows. We created #MySchoolGoals to show Missouri residents where their money is going. This hashtag allowed us to easily collect stories year-round. We've set Missouri Lottery up for years to come.
TV "See the Potential": 30
TV "My School Goals":30
AD: Edwing Mendez CD: Jenny Grant