Gatorade Hoop School- The world’s first Twitter-based basketball development program.

With a little help from NBA point guard D'Angleo Russel, we used videos, moments, scratch-reels, and conversational ad units to help athletes take their game to the next level. 

Executive Creative Director: Tony Snethen 

Creative Directors: Glendon Scott, Kyle Gracey

Senior Creatives:  Ryan Simpson, Jeff Schroer

Writer: Dorado Quick