Gatorade Hoop School- The world’s first Twitter-based basketball development program.
With a little help from NBA point guard D'Angleo Russel, we used videos, moments, scratch-reels, and conversational ad units to help athletes take their game to the next level.
Executive Creative Director: Tony Snethen
Creative Directors: Glendon Scott, Kyle Gracey
Senior Creatives: Ryan Simpson, Jeff Schroer
Writer: Dorado Quick