Decadence produces gourmet cheesecakes in small jars here in  Richmond, Virginia. They wanted a free makeover, and there's no better place to come than VCU Brandcenter. We provided Decadence with new packaging, and a Brand Story based on an indulging tribe of pretend sharers. We even gave their flavors stories of their own.

CW:Dorado Quick, AD: Alex Belgrave 

Yeah. They’ll notice. But who cares. They’re cowards anyway. Too busy worried what other people think to enjoy themselves. But that’s the difference between you and them. You don’t care. You don’t care about being embarrassed. Or hearing what they have to say. Why? It’s your prerogative. Damn right. You love to indulge. And life is about love. So love it, and live it up. Pretty soon they’ll be asking for a bite. Share if you want, but you’ll probably keep it to yourself.

Yeah.
They’ll notice.
But who cares.
They’re cowards anyway.
Too busy worried what other people think to enjoy themselves.
But that’s the difference between you and them.
You don’t care.
You don’t care about being embarrassed.
Or hearing what they have to say.
Why?
It’s your prerogative.
Damn right.
You love to indulge.
And life is about love.
So love it, and live it up.
Pretty soon they’ll be asking for a bite.
Share if you want, but you’ll probably keep it to yourself.

What’s better than the big city of dreams? Nothing. But experiencing New York in the palms of your hands… might come close.  You’ll think about sharing, until our strawberry glazed almond biscotti crumb hits your tongue.  Then, you might get a little stingy. New York Style.

What’s better than the big city of dreams? Nothing. But experiencing New York in the palms of your hands… might come close.  You’ll think about sharing, until our strawberry glazed almond biscotti crumb hits your tongue.  Then, you might get a little stingy. New York Style.

Sweet and sassy at it’s finest. Kind of like somebody else we know. Our twist on this Florida favorite encourages you to share a bite. A single bite. The lime tart will bring out some of your cutest features, however you might have the urge to say a few less than kind words to anybody who wants another spoonful.

Sweet and sassy at it’s finest. Kind of like somebody else we know. Our twist on this Florida favorite encourages you to share a bite. A single bite. The lime tart will bring out some of your cutest features, however you might have the urge to say a few less than kind words to anybody who wants another spoonful.

As if a nightcap couldn’t get any better, we swirled merlot puree throughout our most soothing cheesecake.  No crust needed, this blend of cheese and wine provides a comforting experience. Under the gaze of such relaxation, you won’t mind sharing a bite.

As if a nightcap couldn’t get any better, we swirled merlot puree throughout our most soothing cheesecake.  No crust needed, this blend of cheese and wine provides a comforting experience. Under the gaze of such relaxation, you won’t mind sharing a bite.