Beats by Dre

During the 2014 -2015 NFL Season Bose signed an exclusive contract to be the league's official headphone sponsor. They demanded that Beats by Dre products no longer be shown on camera before, during or after a game. Starting at 10K players endorsed by Beats were quickly fined. 

Within 10 days of the athlete’s fines we: 

  • Presented to the CMO & CEO of Beats
  • Designed a solution
  • Delivered it to the player's stadiums before game day

Beat's CEO Ian Roger's actual response 

AD: Josh Stolz