Beats by Dre

VCU Brandcenter Project

Problem: During the 2014 -2015 NFL Season Bose signed an exclusive contract to be the league's official headphone sponsor. They demanded that Beats by Dre products no longer be shown on camera before, during or after a game. Players endorsed by Beats were quickly hit with fines starting at 10k. 

Solution: As students and within only 10 days of the first athlete fines, we presented a solution to the CMO & CEO of Beats and delivered it to the player's stadiums before game day.

Our classmates banned together on Twitter to get the attention of Beat's CEO Ian Roger's who shared it with Jimmy Iovine & Omar Johnson. 


VCU Brandcenter

Writer: Dorado Quick

Art Director: Josh Stolz